Obsession
Mixed Reality
Experience new realities.
Immersive Digital Olympic Events
How The 2018 Winter Olympics Utilized Real-Time Virtual Reality
360-video experiences were available at the Rio Olympics in 2016, but for PyeongChang, they stepped it up a notch broadcasting VR in real-time. Halfway through the Winter Games, is the wow-factor working?
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Virtual Venues
Virtual venues are poised to transform live-streaming, content and sponsorship.
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Then & Now
The Past, Present, and Future of 360-Degree Video
Are we ready to make the viewer the director?
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180-Degree Video
Thanks to a new push by YouTube, 360-video is doing a 180.
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360-Degree Video & Brand Experiences
The concept of 360-degree video is nothing new, but now it's moved out of the realm of extreme gaming into the realm of the everyday.
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Research & Development
What Is the Difference Between AR and VR?
Augmented reality and virtual reality. Related, but different. The two frequently come up in the same conversations and are often confused with one another by the less informed. But the difference is major, and worth explaining.
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Still More
The latest trends, analysis, and news from our Mixed Reality obsession.
Research & Development
The Future of Brand Experiences
Ever since Facebook bought Oculus Rift, the rise of VR technology has been a white hot topic in the gaming industry. But virtual reality goes far beyond gaming and our recent R&D cycle has been focused on discovering how VR technology will shape the future of brand experiences.
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Group Media Experiences
Immersive media, from VR to 360-video, is no longer a solitary experience.
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Empathy VR
How brands are making emotional connections through immersive VR.
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Live Augmented Reality
Live augmented reality enhances booths and stages.
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Seeing the Future
Cramer Takes the Augmented Reality Summit’s Big Stage at the MIT Media Lab
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BizBash /
2018 Preview: Event Tech Predictions From Industry Experts
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Plannerwire /
Explore Augmented Reality Features To Perk Up Your Event
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PharmaVOICE /
Trending in Healthcare Marketing: Virtual Reality
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BizBash /
4 Types of Augmented Reality for Events
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Mashable /
How technology is changing the way we plan and experience events
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More Obsessions
Jump in with us as we explore the building blocks of events and experiential marketing.
Healthcare Experiences
Launching products. Training teams. Navigating the realities of a highly regulated, complex industry.
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Event Technology
Enhancing and extending the attendee experience with technology.
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Event Content
Evoking emotion and igniting action with compelling brand stories
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