Enhancing and extending the attendee experience with technology.
Featured and Popular
Hot off the presses.
Hotter in our industry.
New flexible form factors are reshaping how we view and interact with screens.
EventTech 2018 Recap
As our community of event and experiential marketers rallied in Las Vegas, these are the strategies, designs, and technologies we explored.
For the sake of personalization, technology is stepping out of the spotlight.
Hot Off the Stages
Cramer's EventTech 2018 Presentation
Here's what we presented at EventTech 2018.
New opportunities and challenges emerge around capturing and using attendee data.
Over 82% Bigger
Event Technology Landscape 2019
With an overhauled approach, our popular landscape is back — and nearly twice as big — for our fifth annual edition.
How Attendees Connected at Forbes 30 Under 30
Who did you "Klik" with?
Listen in to the latest in Event Technology.
The latest trends, analysis, and news from our Event Technology obsession.
Talk Less, Do More
Why Experiential Learning Works
An Interview with Learning Seeds' Founder and Chief Learning Officer, Erica Key
Live and Online
5 Keys to Successful Webcasts
The Ingredients You Need To Pull Off Broadcast Quality Webcasts for Modern Events
C2 2018 Reactions
How C2 Montreal Is Evolving The Event Experience
At the intersection of commerce and creativity, there are ninjas and smoothie shots. Learn how C2 is evolving the event experience.
How listening technology and the ‘ear space’ is transforming events.
Events and Women
How women will help frame the dialogue in events in 2018.
Voice and gaze-based technologies are giving marketers an eyeful and earful of fresh analytics.
Experiences Save The Environment
Experiential Marketing Seeks To Save The Environment
Experiential marketing meets environmentalism in the latest immersive media and experiences to take on shaping our culturescape.
The Buzzword Bible for Meetings & Events Professionals
Activations, AI, Blockchain, VR, & Other Need-To-Know Events Industry Jargon
Generative AI: What It Is and Where It's Going
Generative artificial intelligence and deep machine learning are set to build on the progress that basic AI has already made across business and personal computing and daily life - and then some.
Immersive Digital Olympic Events
How The 2018 Winter Olympics Utilized Real-Time Virtual Reality
360-video experiences were available at the Rio Olympics in 2016, but for PyeongChang, they stepped it up a notch broadcasting VR in real-time. Halfway through the Winter Games, is the wow-factor working?
Nailing the "Why Attend"
10+ of the Best Event Websites
Simply having an event website won't magically make thousands of attendees register for your event. But having an amazing event website will definitely help.
Blockchain technology will safeguard and streamline events and the attendee experience.
Tech Startups Accelerate
How the landscape of event and experiential marketing technology providers is evolving — and expanding.
Thanks to a new push by YouTube, 360-video is doing a 180.
The Types of Tech We Follow and Why
An elite roster of global brands are inviting Cramer over to talk tech in the world of brand experiences.
A bird in the hand is worth two in the booth
How Event Wearables Drive Engagement
Live Social Video...Here to Stay
And It’s Here to Stay
HoloLens has arrived
HoloLens is finally here. Development kits have shipped and Cramer is one of the first agencies to test out the groundbreaking new AR tech.
Hands-on With Emerging Technology
Cramer unleashes new potential for real-time projection mapping
Ultrasonic Beacons at Events
Ultrasonic beacons have breached the concert ticketing space, and events are next in line.
Pop-up Facial Recognition
Facial recognition technology is popping up in consumer activations and event interactives.
Group Media Experiences
Immersive media, from VR to 360-video, is no longer a solitary experience.
What’s Trending in Experiential?
Event Marketer and Cramer discuss how B2B meetings build culture, event layouts are evolving, and the power of content and social engineering.
360-Degree Video & Brand Experiences
The concept of 360-degree video is nothing new, but now it's moved out of the realm of extreme gaming into the realm of the everyday.
6 Translation Technologies That Rock
Globalization isn't always easy and when you need your message to hit the mark and stick like a gymnast in the Summer Games, you need reliable translation tech.
Take Your Presentation to the Next Level With a Second Screen
We're on our tablets while watching TV and our iPhones while sitting at our computers. A culture of distracted multi-taskers can make for a bad audience. That is unless, you take advantage of those second screens.
Research & Development
What Is the Difference Between AR and VR?
Augmented reality and virtual reality. Related, but different. The two frequently come up in the same conversations and are often confused with one another by the less informed. But the difference is major, and worth explaining.
Research & Development
4K Shows and 4D Experiences: Cramer's Latest Investments
We could have purchased 8,000 cases of Heady Topper. Or two round-trip tickets to space on Virgin Galactic. Instead, we invested in cutting-edge event technology.
Cognitive solutions take the guesswork out of attendee networking.
How brands are making emotional connections through immersive VR.
Attendee Heat Maps
Heat maps will transform how we interact and react to real-time data.
Why engage with your eyes, when you can engage with your brain?
High-Tech Office Space
Modern offices become incubators for high-tech collaboration and organization.
Live Social Video
Live Social Video: Here To Stay
Think selfies have had their moment? Think again.
Live Augmented Reality
Live augmented reality enhances booths and stages.
Cramer to Present Twice at EventTech 2018
Play and Klik
Cramer to Host MPI Event On Emerging Tech and Trends
Fill ‘Er Up
Cramer to Host MassTLC Event On Elevating Face-to-Face Engagements
Seeing the Future
Cramer Takes the Augmented Reality Summit’s Big Stage at the MIT Media Lab
Inside the Strategic Partnership Behind ITSMA’s Marketing Vision 2017 Conference
Solving a big WiFi Hurdle for Meetings, Events, and Activations
Event Technology: 25 Solutions for Your Virtual Tool Bag
Akkroo Blog /
What event tech can learn from MarTech
The New York Times /
My Wrist Is Glowing: At Business Events, Shorter Lines and Less Privacy
Association of National Advertisers /
The Power of Real-Time Marketing
CBI Scene Blog /
What Will Be the Next Hot Technology at Life Sciences Events?
How Gamification Enhances Productivity in the Workplace
2018 Preview: Event Tech Predictions From Industry Experts
The Meeting Magazines /
Making Sense of Big Data
Mass TLC /
Using Technology to Make Events Immersive
4 Types of Augmented Reality for Events
MarTech Advisor /
Building Blocks: Brent Turner, Senior Vice President of Solutions, Cramer Talks Marketing Tech
Boston Business Journal /
How a Boston-area marketing agency is using Microsoft HoloLens
Jump in with us as we explore the building blocks of events and experiential marketing.