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Event Technology

Enhancing and extending the attendee experience with technology.

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The latest trends, analysis, and news from our Event Technology obsession.

Live and Online

5 Keys to Successful Webcasts

The Ingredients You Need To Pull Off Broadcast Quality Webcasts for Modern Events

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C2 2018 Reactions

How C2 Montreal Is Evolving The Event Experience

At the intersection of commerce and creativity, there are ninjas and smoothie shots. Learn how C2 is evolving the event experience.

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Experiences Save The Environment

Experiential Marketing Seeks To Save The Environment

Experiential marketing meets environmentalism in the latest immersive media and experiences to take on shaping our culturescape.

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Hearables

How listening technology and the ‘ear space’ is transforming events.

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Events and Women

How women will help frame the dialogue in events in 2018.

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'Gesture' Analytics

Voice and gaze-based technologies are giving marketers an eyeful and earful of fresh analytics.

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The Buzzword Bible for Meetings & Events Professionals

Activations, AI, Blockchain, VR, & Other Need-To-Know Events Industry Jargon

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Generative AI

Generative AI: What It Is and Where It's Going

Generative artificial intelligence and deep machine learning are set to build on the progress that basic AI has already made across business and personal computing and daily life - and then some.​

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Immersive Digital Olympic Events

How The 2018 Winter Olympics Utilized Real-Time Virtual Reality

360-video experiences were available at the Rio Olympics in 2016, but for PyeongChang, they stepped it up a notch broadcasting VR in real-time. Halfway through the Winter Games, is the wow-factor working?

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Nailing the "Why Attend"

10+ of the Best Event Websites

Simply having an event website won't magically make thousands of attendees register for your event. But having an amazing event website will definitely help.

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Geeking Out

The Types of Tech We Follow and Why

An elite roster of global brands are inviting Cramer over to talk tech in the world of brand experiences.

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Blockchaining

Blockchain technology will safeguard and streamline events and the attendee experience.

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Tech Startups Accelerate

How the landscape of event and experiential marketing technology providers is evolving—and expanding.

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180-Degree Video

Thanks to a new push by YouTube, 360-video is doing a 180.

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A bird in the hand is worth two in the booth

How Event Wearables Drive Engagement

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Let's Roll

Live Social Video...Here to Stay

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HoloLens has arrived

HoloLens is finally here. Development kits have shipped and Cramer is one of the first agencies to test out the groundbreaking new AR tech.

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Hands-on With Emerging Technology

Cramer unleashes new potential for real-time projection mapping

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What’s Trending in Experiential?

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Ultrasonic Beacons at Events

Ultrasonic beacons have breached the concert ticketing space, and events are next in line.

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​Pop-up Facial Recognition

Facial recognition technology is popping up in consumer activations and event interactives.

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Group Media Experiences

Immersive media, from VR to 360-video, is no longer a solitary experience.

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360-Degree Video & Brand Experiences

The concept of 360-degree video is nothing new, but now it's moved out of the realm of extreme gaming into the realm of the everyday.

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6 Translation Technologies That Rock

Globalization isn't always easy and when you need your message to hit the mark and stick like a gymnast in the Summer Games, you need reliable translation tech.

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Actionable Tips

Take Your Presentation to the Next Level With a Second Screen

We're on our tablets while watching TV and our iPhones while sitting at our computers. A culture of distracted multi-taskers can make for a bad audience. That is unless, you take advantage of those second screens.

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Research & Development

What Is the Difference Between AR and VR?

Augmented reality and virtual reality. Related, but different. The two frequently come up in the same conversations and are often confused with one another by the less informed. But the difference is major, and worth explaining.

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Research & Development

4K Shows and 4D Experiences: Cramer's Latest Investments

We could have purchased 8,000 cases of Heady Topper. Or two round-trip tickets to space on Virgin Galactic. Instead, we invested in cutting-edge event technology.

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AI-Powered Networking

Cognitive solutions take the guesswork out of attendee networking.

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Empathy VR

How brands are making emotional connections through immersive VR.

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Attendee Heat Maps

Heat maps will transform how we interact and react to real-time data.

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Brainwear

Why engage with your eyes, when you can engage with your brain?

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High-Tech Office Space

Modern offices become incubators for high-tech collaboration and organization.

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Live Social Video

Live Social Video: Here To Stay

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Selfies 2.0

Think selfies have had their moment? Think again.

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Live Augmented Reality

Live augmented reality enhances booths and stages.

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We're Baaaaack!

Cramer to Present Twice at EventTech 2018

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Play and Klik

Cramer to Host MPI Event On Emerging Tech and Trends

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Fill ‘Er Up

Cramer to Host MassTLC Event On Elevating Face-to-Face Engagements

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Seeing the Future

Cramer Takes the Augmented Reality Summit's Big Stage at the MIT Media Lab

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Connected Vision

Inside the Strategic Partnership Behind ITSMA's Marketing Vision 2017 Conference

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Let's Bond

Solving a big WiFi Hurdle for Meetings, Events, and Activations

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BizBash /

Event Technology: 25 Solutions for Your Virtual Tool Bag

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Akkroo Blog /

What event tech can learn from MarTech

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The New York Times /

My Wrist Is Glowing: At Business Events, Shorter Lines and Less Privacy

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Association of National Advertisers /

The Power of Real-Time Marketing

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CBI Scene Blog /

What Will Be the Next Hot Technology at Life Sciences Events?

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Adweek /

How Gamification Enhances Productivity in the Workplace

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BizBash /

2018 Preview: Event Tech Predictions From Industry Experts

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The Meeting Magazines /

Making Sense of Big Data

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Mass TLC /

Using Technology to Make Events Immersive

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BizBash /

4 Types of Augmented Reality for Events

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MarTech Advisor /

Building Blocks: Brent Turner, Senior Vice President of Solutions, Cramer Talks Marketing Tech

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Boston Business Journal /

How a Boston-area marketing agency is using Microsoft HoloLens

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Obsession Event Technology

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