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The Impact of Color on Meetings and Events
When planning your next event, you have to put serious thought into how you will deliver your message using nonverbal environmental cues, including color, to shape the mood of critical moments for the audience.
Conversations are now replacing presentations at events.
Return On Experience
The ROI of a Brand Experience
Measuring brand experiences and their wealth of intangible returns can be tricky if you don't know what you're looking for. Luckily, we do.
Events within events are disrupting the b-to-b conference paradigm.
Event Story Arcs
Whether crafting brand narratives or event experience curves, the traditional storytelling arc is still the most powerful method for planning and communicating a message.
CSR at Events
CSR Team-Building at Events
Here are 3 corporate social responsibility ideas to add to your attendee journey.
Listen in to the latest in Event Strategy.
The latest trends, analysis, and news from our Event Strategy obsession.
Over 82% Bigger
Event Technology Landscape 2019
With an overhauled approach, our popular landscape is back — and nearly twice as big — for our fifth annual edition.
Talk Less, Do More
Why Experiential Learning Works
An Interview with Learning Seeds' Founder and Chief Learning Officer, Erica Key
Live and Online
5 Keys to Successful Webcasts
The Ingredients You Need To Pull Off Broadcast Quality Webcasts for Modern Events
Meetings as Journeys
How the “Disney World effect” is influencing internal meetings.
How social consciousness in marketing is influencing internal events.
Marketers realize that technology has its place. Sometimes, no place at all.
Refining The Quality Of Tech-Enabled Interactions
Event marketers are tasked with refining the quality of interactions in our increasingly (dis)connected culturescape.
Breaking The Keynote Into Micro-Moments
Applying the mobile customer journey concept of micro-moments to keynote presentations to write and deliver more effective messages.
Experiences Save The Environment
Experiential Marketing Seeks To Save The Environment
Experiential marketing meets environmentalism in the latest immersive media and experiences to take on shaping our culturescape.
The Buzzword Bible for Meetings & Events Professionals
Activations, AI, Blockchain, VR, & Other Need-To-Know Events Industry Jargon
Trending in B2B
2018 B2B Marketing Strategies
B2B marketing strategies continue to evolve as technology advances, buyer-behaviors shift, and marketing objectives move in different directions.
Events and Women
How women will help frame the dialogue in events in 2018.
Luxe Brand Elevation
CPG brands aim for unexpected complexity with elevated event experiences.
Blockchain technology will safeguard and streamline events and the attendee experience.
Event Insights & Predictions
Building A Brand Experience This Year
Across industry insights from EventTech, XLIVE, CES, Outdoor Retailer, and more, we've discovered what it takes to build breakthrough brand experiences in 2018.
Motivate Your Most Valuable Audiences
XLIVE 2017 Takeaway
5 Elements of Extraordinary Experiences
Digging into what makes a moment memorable and an experience extraordinary, with some of XLIVE 2017’s top Speakers.
Fishing new waters
Audience Acquisition Beyond the Brand Channel
How to reach new audiences and capture attention beyond your owned media channels.
Keep 'em coming back
Retention Marketing and Community Building
Winning at retention marketing by way of brand experiences.
How events will be impacted by the “crowd for hire” trend.
Applying to Attend Events
Marketers are cherry-picking event attendees through an application process.
The Anti-booth at Trade Shows
Exhibitors embrace the anti-booth in the battle over show floor clutter.
Quiet Time, Please
Designing Events for Introverts
Making room for introverts can lead to more dynamic and successful events.
Designing Frictionless Events
UX Design Goes Way Beyond Digital
UI and UX roles are evolving. Now XD, Experience Designers, are on the frontlines of the event planning battlefield.
The Types of Tech We Follow and Why
An elite roster of global brands are inviting Cramer over to talk tech in the world of brand experiences.
A bird in the hand is worth two in the booth
How Event Wearables Drive Engagement
The Power of Video
Using Video Storytelling to Enhance Your Events
Here's how video can be an integral part of your event engagement strategy as well.
Throw It Back
Brand Activations Return to Analog
The latest trend in experiential marketing and brand activations is a simple return to the age of authenticity. A time before digital ruled the way we experienced the world.
Keeping up the buzz
Why We're Still Buzzing From C2 Montréal 2017
C2 Montréal 2017 used their show floor flow to create three unique experiential spaces that kept attendees refreshed and ready to the very end.
Event Marketer Social Media Framework
How do you know your event social media strategy is working? Or effective? You follow this framework for measuring your event's social impact.
Social Media for Internal Meetings
7 Tips for More Social Meetings
9 Awesome Ephemeral Popups
The fading and the fleeting. The urgent and surprising. Why are pop-up experiences so delightful and engaging for the new generation of consumers?
5 Tips for Brands Going LIVE
Social media live-streaming is certainly the latest buzzworthy brand medium, but broadcast media has been ironing out the kinks of going LIVE for a long time.
Go Theme Go
Using Message Maps for Event Theming
Message Maps provide a blueprint for creating more cohesive event communications and in turn, more effective event themes.
4 Tips For Engaging Conference Attendees
Give yourself permission to explore the edges of what’s expected and possible to shake it up for your attendees.
Is It Time?
Launching Industry Events
Should you transition from a company-specific event to an industry conference? That depends, and here's why.
Learning from Startup Events
Established events have built their audience, but that's not to say it's a safe audience. Here are four important lessons startup events can teach the existing players.
The New Era of Internal Social Media
In this addendum to the go-to-book "Trending: The Complete Guide to Social Media for Events," we explore the changes in social media for internal-facing meetings and events.
Tips for Better Periscoping at Your Event
Brands are taking note of the rise in event attendee live streaming via mobile apps such as Periscope, but how do you enable them to create higher quality streams?
Building Your Fanbase
Build a Community from Your Conference in 4 Steps
The Four-Step Path from Conference to Community
A Timely White Paper
Sales Meeting for Millennials
The millennial mindset is changing what participants expect and need from corporate events.
Share-centric Experience Design
How to Craft Content Moments
We touched on why you should be building "content moments" into your events, and now, here's how to do it.
Social Growth Hacking
Content Marketing Automation Army
As brands look to amplify the reach of their content, Cramer's own Brent Turner unpacks an underused approach that turns a brand’s employees into an army of content syndicators.
The Guide to Next Gen User Conferences
How can event marketers stay ahead of the pack? And what's next when it comes to user conference strategy and engagement? Cramer and Event Marketer team up to find out in this white paper exclusive.
Using Augmented Reality to Create a Holographic Speaker Display
One problem that every product marketer is constantly trying to solve is: how do I demonstrate my product in the most effective way? For a leading speaker manufacturer, the answer was holograms.
B2B MKTING 101
Top 3 B2B Marketing Challenges
B2B marketing has changed dramatically in the last 12 months. Now, marketers are turning to brand experiences for a greater return on their investment.
Legends Never Die
Four Traits of Legendary Events
How does an event like TED become an event like TED?
Next-Gen Leadership Meetings
21 Ways to Engage, Excite, and Resonate with Today’s Internal Teams
Extend Your Event or Embrace The Ephemeral
Events are by nature, ephemeral. Experiences that don't last. There's power in that, but there's also value in extending the life of your event by giving it legs in the digital sphere. Which is better?
Thirst for Knowledge
Satisfy Attendee "Infolust" At Your Event
Cut through the crowds with a simple offering. No, not half-priced apps. Information.
What’s Trending in Experiential?
Event Marketer and Cramer discuss how B2B meetings build culture, event layouts are evolving, and the power of content and social engineering.
Events Are Better With Mobile Apps
Providing a mobile app for your event has previously been thought of as a value add. Now, it's a must have.
2015 in Activations
Pop ups and marketing stunts draw attention better than many other types of marketing campaigns.
Using Twitter Moments for Event Marketing
There's an exciting new development in the world of digital marketing, and it's going by the name of Twitter Moments.
Why You Need A User Conference
Tying in with Food
Food is still cool in experiential, from donut walls to selfie pancakes.
With the rise of global monoculture, marketers are rethinking demographic segmentation.
How b-to-b events are embracing work-life balance with on-site child care.
The Art and Science of Pain
The next evolution of multisensory events will focus on an unlikely sensation… pain.
Group Media Experiences
Immersive media, from VR to 360-video, is no longer a solitary experience.
How marketers are recalling the joys of childhood play.
Attendee Heat Maps
Heat maps will transform how we interact and react to real-time data.
Mass Audience Engagement
Through new engagement tools, audiences become mass participants.
Festivalization is transforming how we build events.
With responsive marketing, brands make waves in moments.
Cramer to Present Twice at EventTech 2018
This is How to Build a Viral Brand Event (The White Board)
Event Technology: 25 Solutions for Your Virtual Tool Bag
The New York Times /
My Wrist Is Glowing: At Business Events, Shorter Lines and Less Privacy
Why Experiential Marketing Matters Now More Than Ever Before [Podcast]
Association of National Advertisers /
The Power of Real-Time Marketing
12 Tips On How To Throw The Ultimate High Budget Event
How Gamification Enhances Productivity in the Workplace
Corporate & Incentive Travel /
How Millennials Are Changing Meetings
Medical Dealer /
The Show Must Go On: Why Expos and Trade Shows Still Matter
Your Marketing Spend May Require Readjustment
Mass TLC /
Using Technology to Make Events Immersive
How technology is changing the way we plan and experience events
Jump in with us as we explore the building blocks of events and experiential marketing.