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Event Strategy

The playbook for achieving goals and executing a success.

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The latest trends, analysis, and news from our Event Strategy obsession.

CSR at Events

CSR Team-Building at Events

Here are 3 corporate social responsibility ideas to add to your attendee journey.

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Over 82% Bigger

Event Technology Landscape 2019

With an overhauled approach, our popular landscape is back — and nearly twice as big — for our fifth annual edition.

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Talk Less, Do More

Why Experiential Learning Works

An Interview with Learning Seeds' Founder and Chief Learning Officer, Erica Key

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Meetings as Journeys

How the Disney World effect” is influencing internal meetings.

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Culture Consciousness

How social consciousness in marketing is influencing internal events.

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Tech-Less Events

Marketers realize that technology has its place. Sometimes, no place at all.

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Live and Online

5 Keys to Successful Webcasts

The Ingredients You Need To Pull Off Broadcast Quality Webcasts for Modern Events

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Duality

Refining The Quality Of Tech-Enabled Interactions

Event marketers are tasked with refining the quality of interactions in our increasingly (dis)connected culturescape.

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Killer Keynotes

Breaking The Keynote Into Micro-Moments

Applying the mobile customer journey concept of micro-moments to keynote presentations to write and deliver more effective messages.

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Experiences Save The Environment

Experiential Marketing Seeks To Save The Environment

Experiential marketing meets environmentalism in the latest immersive media and experiences to take on shaping our culturescape.

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The Buzzword Bible for Meetings & Events Professionals

Activations, AI, Blockchain, VR, & Other Need-To-Know Events Industry Jargon

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Events and Women

How women will help frame the dialogue in events in 2018.

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Luxe Brand Elevation

CPG brands aim for unexpected complexity with elevated event experiences.

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Blockchaining

Blockchain technology will safeguard and streamline events and the attendee experience.

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Trending in B2B

2018 B2B Marketing Strategies

B2B marketing strategies continue to evolve as technology advances, buyer-behaviors shift, and marketing objectives move in different directions.

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Event Insights & Predictions

Building A Brand Experience This Year

Across industry insights from EventTech, XLIVE, CES, Outdoor Retailer, and more, we've discovered what it takes to build breakthrough brand experiences in 2018.

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Activating Audiences

Motivate Your Most Valuable Audiences

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XLIVE 2017 Takeaway

5 Elements of Extraordinary Experiences

Digging into what makes a moment memorable and an experience extraordinary, with some of XLIVE 2017’s top Speakers.

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Fishing new waters

Audience Acquisition Beyond the Brand Channel

How to reach new audiences and capture attention beyond your owned media channels.

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Experience Crowdcasting

How events will be impacted by the crowd for hire” trend.

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Applying to Attend Events

Marketers are cherry-picking event attendees through an application process.

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The Anti-booth at Trade Shows

Exhibitors embrace the anti-booth in the battle over show floor clutter.

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Keep 'em coming back

Retention Marketing and Community Building

Winning at retention marketing by way of brand experiences.

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Quiet Time, Please

Designing Events for Introverts

Making room for introverts can lead to more dynamic and successful events.

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Designing Frictionless Events

​UX Design Goes Way Beyond Digital

UI and UX roles are evolving. Now XD, Experience Designers, are on the frontlines of the event planning battlefield.

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Geeking Out

The Types of Tech We Follow and Why

An elite roster of global brands are inviting Cramer over to talk tech in the world of brand experiences.

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A bird in the hand is worth two in the booth

How Event Wearables Drive Engagement

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The Power of Video

Using Video Storytelling to Enhance Your Events

Here's how video can be an integral part of your event engagement strategy as well.

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Throw It Back

Brand Activations Return to Analog

The latest trend in experiential marketing and brand activations is a simple return to the age of authenticity. A time before digital ruled the way we experienced the world.

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Keeping up the buzz

Why We're Still Buzzing From C2 Montréal 2017

C2 Montréal 2017 used their show floor flow to create three unique experiential spaces that kept attendees refreshed and ready to the very end.

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Event Marketer Social Media Framework

How do you know your event social media strategy is working? Or effective? You follow this framework for measuring your event's social impact.

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Social Media for Internal Meetings

7 Tips for More Social Meetings

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What's Popping?

9 Awesome Ephemeral Popups

The fading and the fleeting. The urgent and surprising. Why are pop-up experiences so delightful and engaging for the new generation of consumers?

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Going LIVE

5 Tips for Brands Going LIVE

Social media live-streaming is certainly the latest buzzworthy brand medium, but broadcast media has been ironing out the kinks of going LIVE for a long time.

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Go Theme Go

Using Message Maps for Event Theming

Message Maps provide a blueprint for creating more cohesive event communications and in turn, more effective event themes.

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Strategy Shake-up

4 Tips For Engaging Conference Attendees

Give yourself permission to explore the edges of what’s expected and possible to shake it up for your attendees.

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Is It Time?

Launching Industry Events

Should you transition from a company-specific event to an industry conference? That depends, and here's why.

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Action-minded Events

Learning from Startup Events

Established events have built their audience, but that's not to say it's a safe audience. Here are four important lessons startup events can teach the existing players.

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#TRENDING

The New Era of Internal Social Media

In this addendum to the go-to-book "Trending: The Complete Guide to Social Media for Events," we explore the changes in social media for internal-facing meetings and events.

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Go LIVE

Tips for Better Periscoping at Your Event

Brands are taking note of the rise in event attendee live streaming via mobile apps such as Periscope, but how do you enable them to create higher quality streams?

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Building Your Fanbase

Build a Community from Your Conference in 4 Steps

The Four-Step Path from Conference to Community

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A Timely White Paper

Sales Meeting for Millennials

The millennial mindset is changing what participants expect and need from corporate events.

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Share-centric Experience Design

How to Craft Content Moments

We touched on why you should be building "content moments" into your events, and now, here's how to do it.

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Social Growth Hacking

Content Marketing Automation Army

As brands look to amplify the reach of their content, Cramer's own Brent Turner unpacks an underused approach that turns a brand’s employees into an army of content syndicators.

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White Paper

The Guide to Next Gen User Conferences

How can event marketers stay ahead of the pack? And what's next when it comes to user conference strategy and engagement? Cramer and Event Marketer team up to find out in this white paper exclusive.

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Case Studies

Using Augmented Reality to Create a Holographic Speaker Display

One problem that every product marketer is constantly trying to solve is: how do I demonstrate my product in the most effective way? For a leading speaker manufacturer, the answer was holograms.

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B2B MKTING 101

Top 3 B2B Marketing Challenges

B2B marketing has changed dramatically in the last 12 months. Now, marketers are turning to brand experiences for a greater return on their investment.

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Legends Never Die

Four Traits of Legendary Events

How does an event like TED become an event like TED?

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Next-Gen Leadership Meetings

21 Ways to Engage, Excite, and Resonate with Today’s Internal Teams

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Extend Your Event or Embrace The Ephemeral

Events are by nature, ephemeral. Experiences that don't last. There's power in that, but there's also value in extending the life of your event by giving it legs in the digital sphere. Which is better?

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Thirst for Knowledge

Satisfy Attendee "Infolust" At Your Event

Cut through the crowds with a simple offering. No, not half-priced apps. Information.

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What’s Trending in Experiential?

Event Marketer and Cramer discuss how B2B meetings build culture, event layouts are evolving, and the power of content and social engineering.

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Event Tips

Events Are Better With Mobile Apps

Providing a mobile app for your event has previously been thought of as a value add. Now, it's a must have.

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2015 in Activations

Pop ups and marketing stunts draw attention better than many other types of marketing campaigns.

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Event Tips

Using Twitter Moments for Event Marketing

There's an exciting new development in the world of digital marketing, and it's going by the name of Twitter Moments.

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Tying in with Food

Food is still cool in experiential, from donut walls to selfie pancakes.

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Global Monoculture

With the rise of global monoculture, marketers are rethinking demographic segmentation.

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Family-Friendly B-to-B

How b-to-b events are embracing work-life balance with on-site child care.

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The Art and Science of Pain

The next evolution of multisensory events will focus on an unlikely sensation… pain.

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Group Media Experiences

Immersive media, from VR to 360-video, is no longer a solitary experience.

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Playification

How marketers are recalling the joys of childhood play.

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Attendee Heat Maps

Heat maps will transform how we interact and react to real-time data.

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Mass Audience Engagement

Through new engagement tools, audiences become mass participants.

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Festivalization

Festivalization is transforming how we build events.

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Responsive Experiences

With responsive marketing, brands make waves in moments.

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We're Baaaaack!

Cramer to Present Twice at EventTech 2018

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Elevate /

This is How to Build a Viral Brand Event (The White Board)

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BizBash /

Event Technology: 25 Solutions for Your Virtual Tool Bag

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The New York Times /

My Wrist Is Glowing: At Business Events, Shorter Lines and Less Privacy

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Emarsys /

Why Experiential Marketing Matters Now More Than Ever Before [Podcast]

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Association of National Advertisers /

The Power of Real-Time Marketing

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BuzzFeed /

12 Tips On How To Throw The Ultimate High Budget Event

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Adweek /

How Gamification Enhances Productivity in the Workplace

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Corporate & Incentive Travel /

How Millennials Are Changing Meetings

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Medical Dealer /

The Show Must Go On: Why Expos and Trade Shows Still Matter

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MediaPost /

Your Marketing Spend May Require Readjustment

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Mass TLC /

Using Technology to Make Events Immersive

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Mashable /

How technology is changing the way we plan and experience events

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