Obsession

Event Content

Evoking emotion and igniting action with compelling brand stories

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Listen in to the latest in Event Content.

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The latest trends, analysis, and news from our Event Content obsession.

Designing Experiences

Creating Content Moments

Constructing the ultimate catalysts for content creation.

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Hands-on With Emerging Technology

Cramer unleashes new potential for real-time projection mapping

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Actionable

Making the Most of Your Event

No matter how riveting your subject matter, or how inspiring your event, like all things, in time, it will fade away. If you’re not repackaging event content in different contexts, through different channels, you’re not making the most of your investment.

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Hearables

How listening technology and the ear space’ is transforming events.

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Social Media Overkill

Changes in sharing behavior are leading event marketers to rethink social media.

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Tech-Less Events

Marketers realize that technology has its place. Sometimes, no place at all.

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Perspectives

The Four Types of Event Audiences

On a daily basis, we see new technologies inventing new ways to connect with people. Still, there’s arguably no better way to communicate your message and generate enthusiasm about your content than in a face-to-face context. It's immediate, visceral, and powerful.

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Research & Development

The Future of Brand Experiences

Ever since Facebook bought Oculus Rift, the rise of VR technology has been a white hot topic in the gaming industry. But virtual reality goes far beyond gaming and our recent R&D cycle has been focused on discovering how VR technology will shape the future of brand experiences.

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Trending

Breaking Out of Ballrooms

Brands are becoming more transparent, more authentic… just more real. This is especially true in the content marketing and social media space, but the world of live events has been notably behind in this trend.

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Virtual Venues

Virtual venues are poised to transform live-streaming, content and sponsorship.

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Global Monoculture

With the rise of global monoculture, marketers are rethinking demographic segmentation.

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180-Degree Video

Thanks to a new push by YouTube, 360-video is doing a 180.

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Group Media Experiences

Immersive media, from VR to 360-video, is no longer a solitary experience.

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Empathy VR

How brands are making emotional connections through immersive VR.

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Live Social Video

Live Social Video: Here To Stay

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Live Augmented Reality

Live augmented reality enhances booths and stages.

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Inaugural Ball

Cramer Named to the Chief Marketer 200 List

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Association of National Advertisers /

The Power of Real-Time Marketing

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Corporate & Incentive Travel /

How Millennials Are Changing Meetings

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Obsession Event Content

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