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Real-Time & Raw
Stop Overthinking Live Social Video
If you're not connecting with your audience using live video across social platforms, you're likely overcomplicating it and definitely missing out.
New flexible form factors are reshaping how we view and interact with screens.
Live and Online
5 Keys to Successful Webcasts
The Ingredients You Need To Pull Off Broadcast Quality Webcasts for Modern Events
Conversations are now replacing presentations at events.
Setting the Mood
Designing Music for Moments
Our interview with CP Pro Audio's Chris Plante on composing custom music for brand experiences.
Share-centric Experience Design
How to Craft Content Moments
We touched on why you should be building "content moments" into your events, and now, here's how to do it.
Listen in to the latest in Event Content.
The latest trends, analysis, and news from our Event Content obsession.
Creating Content Moments
Constructing the ultimate catalysts for content creation.
Hands-on With Emerging Technology
Cramer unleashes new potential for real-time projection mapping
Making the Most of Your Event
No matter how riveting your subject matter, or how inspiring your event, like all things, in time, it will fade away. If you’re not repackaging event content in different contexts, through different channels, you’re not making the most of your investment.
How listening technology and the ‘ear space’ is transforming events.
Social Media Overkill
Changes in sharing behavior are leading event marketers to rethink social media.
Marketers realize that technology has its place. Sometimes, no place at all.
The Four Types of Event Audiences
On a daily basis, we see new technologies inventing new ways to connect with people. Still, there’s arguably no better way to communicate your message and generate enthusiasm about your content than in a face-to-face context. It's immediate, visceral, and powerful.
Research & Development
The Future of Brand Experiences
Ever since Facebook bought Oculus Rift, the rise of VR technology has been a white hot topic in the gaming industry. But virtual reality goes far beyond gaming and our recent R&D cycle has been focused on discovering how VR technology will shape the future of brand experiences.
Breaking Out of Ballrooms
Brands are becoming more transparent, more authentic… just more real. This is especially true in the content marketing and social media space, but the world of live events has been notably behind in this trend.
Virtual venues are poised to transform live-streaming, content and sponsorship.
With the rise of global monoculture, marketers are rethinking demographic segmentation.
Thanks to a new push by YouTube, 360-video is doing a 180.
Group Media Experiences
Immersive media, from VR to 360-video, is no longer a solitary experience.
How brands are making emotional connections through immersive VR.
Live Social Video
Live Social Video: Here To Stay
Live Augmented Reality
Live augmented reality enhances booths and stages.
Cramer Named to the Chief Marketer 200 List
Association of National Advertisers /
The Power of Real-Time Marketing
Corporate & Incentive Travel /
How Millennials Are Changing Meetings
Jump in with us as we explore the building blocks of events and experiential marketing.