Borrowing ideas from B2C to make emotional connections.
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B2B MKTING 101
Top 3 B2B Marketing Challenges
B2B marketing has changed dramatically in the last 12 months. Now, marketers are turning to brand experiences for a greater return on their investment.
Conversations are now replacing presentations at events.
What’s Trending in Experiential?
Event Marketer and Cramer discuss how B2B meetings build culture, event layouts are evolving, and the power of content and social engineering.
Festivalization is transforming how we build events.
Emotional B2B Marketing
It can't be said enough. B2B content needs to be as emotional, if not more, than B2C.
Making B2B Marketing Dope
There is no doubt that consumer marketing has taken the lead in the digital space and set a very high bar for business-to-business initiatives. Corporate standards, brand constraints, and regulatory environments have, for the most part, restricted the creative, out-of-the-box thinking often found in consumer marketing.
Listen in to the latest in B2B Marketing.
The latest trends, analysis, and news from our B2B Marketing obsession.
This is How to Build a Viral Brand Event (The White Board)
Mar Tech Series /
Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns
The New York Times /
My Wrist Is Glowing: At Business Events, Shorter Lines and Less Privacy
Long-Form Video Content + Branded Films
Mass TLC /
Using Technology to Make Events Immersive
Jump in with us as we explore the building blocks of events and experiential marketing.