Activating audiences and building loyal brand followers.
Featured and Popular
Hot off the presses.
Hotter in our industry.
Events are leading a new aesthetic movement toward expressive, humanist design.
Moments of Movement
Emerging Events Wellness Trends
How Moments Are Moving People In More Ways Than Motivational Event Messages
Marketers realize that technology has its place. Sometimes, no place at all.
The Buzzword Bible for Meetings & Events Professionals
Activations, AI, Blockchain, VR, & Other Need-To-Know Events Industry Jargon
The Anti-booth at Trade Shows
Exhibitors embrace the anti-booth in the battle over show floor clutter.
XLIVE 2017 Takeaway
5 Elements of Extraordinary Experiences
Digging into what makes a moment memorable and an experience extraordinary, with some of XLIVE 2017’s top Speakers.
Throw It Back
Brand Activations Return to Analog
The latest trend in experiential marketing and brand activations is a simple return to the age of authenticity. A time before digital ruled the way we experienced the world.
Listen in to the latest in Activations.
The latest trends, analysis, and news from our Activations obsession.
4 Tips For Engaging Conference Attendees
Give yourself permission to explore the edges of what’s expected and possible to shake it up for your attendees.
2016's Top Brand Activations
Brand activations present an invaluable opportunity to invite your consumers into your brand's universe. Here are ten activation success stories from the past year.
8 Awesome SxSW Activations
SXSW is a brand activation playground.
Tying in with Food
Food is still cool in experiential, from donut walls to selfie pancakes.
Secret spaces offer incentive, intrigue and an experience worth sharing.
How marketers are recalling the joys of childhood play.
2015 in Activations
Pop ups and marketing stunts draw attention better than many other types of marketing campaigns.
Brand Activations Work
How do you get people talking about what you do in a way that translates into positive, long-lasting action? Brand activations. These are four of our favorites.
Large-Scale Event Stunts
Go big or go home is having its moment in events.
Museums go for the art of the unexpected.
Exhibitors are building up to maximize space and boost engagement.
Think selfies have had their moment? Think again.
New Year. New Insights.
Talking to Millennials About Their 2017 Expectations
Solving a big WiFi Hurdle for Meetings, Events, and Activations
Corporate Incentive & Travel /
Embracing Entertainment Trends
Event Marketer /
Dawn Activates Its Wildlife Rescue Campaigns with 3D Ducklings, Shareable Experiences
AV Network /
Projection Mapping Transforms Grand Central Into Wildlife Refuge
Corporate & Incentive Travel /
How Millennials Are Changing Meetings
Event Magazine UK /
Global: Cramer brings in Timothy Owens to head-up activations unit
5 Ways to Inspire, Motivate, and Activate Attendees
Jump in with us as we explore the building blocks of events and experiential marketing.