Obsession

Activations

Activating audiences and building loyal brand followers.

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Still More

The latest trends, analysis, and news from our Activations obsession.

Looking Back

2016's Top Brand Activations

Brand activations present an invaluable opportunity to invite your consumers into your brand's universe. Here are ten activation success stories from the past year.

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8 Awesome SxSW Activations

SXSW is a brand activation playground.

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2015 in Activations

Pop ups and marketing stunts draw attention better than many other types of marketing campaigns.

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Tying in with Food

Food is still cool in experiential, from donut walls to selfie pancakes.

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Secret Spaces

Secret spaces offer incentive, intrigue and an experience worth sharing.

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Playification

How marketers are recalling the joys of childhood play.

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Brand Activations Work

How do you get people talking about what you do in a way that translates into positive, long-lasting action? Brand activations. These are four of our favorites.

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Large-Scale Event Stunts

Go big or go home is having its moment in events.

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Experiential Museums

Museums go for the art of the unexpected.

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Two-Story Activations

Exhibitors are building up to maximize space and boost engagement.

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Selfies 2.0

Think selfies have had their moment? Think again.

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New Year. New Insights.

Talking to Millennials About Their 2017 Expectations

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Let's Bond

Solving a big WiFi Hurdle for Meetings, Events, and Activations

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Corporate Incentive & Travel /

Embracing Entertainment Trends

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Event Marketer /

Dawn Activates Its Wildlife Rescue Campaigns with 3D Ducklings, Shareable Experiences

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AV Network /

Projection Mapping Transforms Grand Central Into Wildlife Refuge

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Corporate & Incentive Travel /

How Millennials Are Changing Meetings

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MedAdNews /

Pharma Mobilizes

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Event Magazine UK /

Global: Cramer brings in Timothy Owens to head-up activations unit

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MeetingsNet /

5 Ways to Inspire, Motivate, and Activate Attendees

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Obsession Activations

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