Why Experiential Marketing Matters Now More Than Ever Before [Podcast]
This week’s episode – 010: Brent Turner
"Brent is excited about the future in terms of how technology will impact events and the experiential space. The rise of digital realities (mixed reality, VR/AR) will create more immersive events and events will become more interactive (IoT and wearables). Additionally, personalization at live events (facial recognition, networking) will also come to fruition in the next five years."