White-Collar Applications for Virtual and Augmented Reality

In the Augmented and Virtual reality fields, we’ve seen a growing trend where our clients are using AR and VR applications to engage with their audiences at tradeshows [sic] and events, in an effort to connect with audiences beyond traditional video formats,” says Peter Padula, Experiential Content and Technology Lead for Cramer, a brand experience agency that specializes in events and experiential marketing for B2B companies.

Over the past few years, especially recently, we’ve seen a spike in client interest for engaging experiences for audiences. We’ve found that utilizing AR and VR solutions as storytelling devices has been essential in answering our client’s call for interactivity and engagement,” says Padula. By using these technologies, we’re able to use the medium to tell a story that will engage audiences, and provide them with a memorable experience.”

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