The Top Event & Experiential Marketing Trends for 2019
Despite January coming to a close, trends are still top of mind for today’s meeting and event planners and marketers. Everyone wants to know what they can expect to see in the coming year, as well as which of the many trends out there are worth investing in and what will make their events even more exciting and successful.
The Latest Development in Video Will Be Interactive
SVP, Strategy and Technology
While the concepts and technologies behind interactive videos are not new, at the end of 2018 Netflix put their might behind it. With Black Mirror: Bandersnatch, Netflix subscribers had a first-hand, elegant “choose your own adventure” video experience. As with most things Netflix these days, when Netflix does something new, it can spark a trend. In this case, based on the early industry chatter and client interest we are seeing, interactive video will be the hot experience for brands to pilot in 2019.