Rockland Trust Launches Ad Campaign through the Voice of the Customer
The advertisements were developed by Cramer, a brand experience agency, and used research from Nielsen’s Consumer Neuroscience Division. Nielsen’s expertise was leveraged to create the campaign. During the development phase, ad concepts were formulated using neuroscience to understand viewers’ emotional engagement with the ads and to gauge their memory activation, which indicates the strength of their connections to the ads and the brand, resulting in the intent to take action.
“It’s always a pleasure to work with people who have a clear vision for who and what their brand represents,” said Scott Palmer, Managing Director at Cramer. “While the connection between customers and the Bank is a common thread throughout the campaign, we never lost sight of the importance of telling the customer’s stories on a personal scale. As an agency who also values the connections and relationships between our people and the community around us, we are very proud of the work we were able to produce together.”
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