How Jeremy Piven took on a new part… Mimecast infosec ads
Jeremy Piven is a star American actor maybe best known for his hilarious portrayal of appalling showbiz agent Ari Gold in Entourage, the hit TV comedy drama that focused on a young Hollywood star and his pals. So what, you might wonder, is he doing in new video spots for Mimecast, an email security company?
“Eventually a deal was done with Piven’s people and a shoot was set up in the Boston offices of Cramer, a creative marketing company based in Norwood, Massachusetts, that handles a lot of video projects for blue-chip clients. “This is a team that’s all in with the latest technology and commercial concepts, and it ended up looking like a movie set,” Bender says. “We wanted to make it as quality-driven as we could because we were playing in the big leagues with Jeremy.”