Hybrid is an interesting word.
How much did we use it ten years ago? Then electric hit the scene and suddenly everyone was talking about hybrid vehicles. Electric AND gas. The best of both worlds.
As we move forward, we are going to be taking the best of virtual and combine it with the power of live to create a new standard. Hybrid Events.
At Cramer, we’ve been producing hybrid events for years, but they have not been the norm. Many companies worried that a virtual experience would cannibalize the live event (it doesn’t). So, we can tell you with confidence that hybrid events are effective.
Greater audience reach
Attendance at a live event is limited by time and distance. A hybrid event lifts those barriers. It’s available across the globe and with a shorter time commitment.
More intimate gatherings
The live events will be smaller. But that’s ok! It easier to personalize the experience and make connections among attendees.
While most 2020 virtual events have been free, that doesn’t have to be the case moving forward. You can charge for virtual access, albeit at a lower rate than in-person. This increases the potential attendee pool and the bottom-line.
More diverse speakers
Hybrid events expand not just the audience base, but speakers too. Virtual appearances can be made from a different city or even continent, and they’re generally less expensive.
Establishing an online base for you event makes continued engagement easier. Attendees from the live event can join in for additional information, and everyone can opt in for continued communications.
We’ve all been hearing that events will never be the same. True. Events are evolving, which means they’re changing to be best suited to the environment.
Let’s look at it as an opportunity, not a loss.