More than a generation, “millennial” is now a mindset.
According to the U.S. Census Bureau, millennials are the largest generation in the workforce. And according to the Bureau of Labor Statistics, they’ll soon constitute half of the workforce. But most essential to brands, millennials are demonstrating powerful influence over Generation X and Baby Boomers.
We are all a product of the technology that surrounds us. Millennial or not, we have all adapted to our rapidly changing world.
Futurecast calls this the “millennial mindset.” Collectively, we are more technology driven, socially conscious, collaborative, entrepreneurial, and increasingly attracted to trust and transparency. When it comes to events, time is valuable, attention is measured in moments, and we all want to meet the right people and hear only what’s relevant to us.
With this in mind, it’s time to think like a millennial, in order to rethink the event experience.