Event Techonology Insights by Cramer, an Events & Experience Agency

How to Choose The Right Virtual Event Platforms

April 9, 2020

Transcription: Speaker 1 (00:07): Hi, and welcome to Episode 2 of Cramer On Demand, our new web series to share insights on virtual solutions. By the way, thank you so much for all of the positive feedback on Episode 1. We're just happy that we can help. Now if you've been exploring virtual event platforms, you know the landscape is pretty crowded. So, we asked a couple of people who know about these technologies to give us the inside scoop. I'm here with Vinny Higgins, Director of Event technology, and Pat Leonard, Digital Solutions Producer. Thanks for joining us guys. Let's dive in. So, Vinny when I Google virtual event platform about a dozen companies come up, can you give me your take on the technology landscape? Vinny Higgins (01:15): There are dozens and dozens of these platforms out there, but we've been doing this for many, many years and have stayed on top of the latest and greatest technologies out there. And we like to stick to the platforms that we know work. Some of those platforms are Vimeo Enterprise, ON24, Global Meet, Intrada, and also you can't forget about the social platforms like YouTube Live, Facebook, LinkedIn, where we're seeing great engagement, and even Instagram. Speaker 1 (01:47): So, Pat what do you look for when choosing the right platform? Pat Leonard (01:51): One of the first questions we'd like to ask is, is this for an internal or external audience? We have a lot of clients that are doing internal meetings, but we also have a lot that are doing external meetings. So, there's different solutions depending on that. Other things to think about is your audience size. And if you're going to have a lot of people chiming in remotely, and maybe they're not able to be in our studio at the time. Also, we like to talk about the type of interactivity you want with your audience. Do you want to be able to have that question and answer functionality, the chatting, the polling, any other way that you can really connect with your audience. We'd like to start off with those questions and then narrow it down from there. Vinny...