Event Strategy

The playbook for achieving goals and executing event success.

What is the ROI of a Brand Experience

What is the ROI of a Brand Experience?

January 19, 2019

Today’s consumers are looking for strong personal connections with the brands they support. As...

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Why Experience Designers Are the New Event Planners

Why Experience Designers are the New Event Planners

August 11, 2017

Anybody living and breathing in the agency world for the past two decades knows...

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The 4 Big Themes At Event Marketers 2017 EMS

The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit

May 10, 2017

The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...

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How To Use A Message Map To Create A Consistent Event Theme

How to Use a ‘Message Map’ to Create a Consistent Event Theme

February 15, 2017

As every experienced event marketer knows, there are a million moving pieces with every...

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Four Ways To Engage User Conference Attendees

Four Ways to Engage User Conference Attendees

January 30, 2017

Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...

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The Buzzword Breakdown for Meetings and Events

How to Design your Event for a Millennial Mindset

October 29, 2016

More than a generation, “millennial” is now a mindset. According to the U.S. Census...

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Next Generation User Conference

Next Generation User Conference Examples

September 16, 2016

If attending user conferences is an important part of your job description, it might...

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Why Your Company Needs Its Own Branded User Conference

Why Your Company Needs Its Own Branded User Conference

December 23, 2015

After seeing Salesforce's Dreamforce user conference drawing in over a hundred thousand attendees, you...

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