Event Strategy

The playbook for achieving goals and executing event success.

Virtual Events & Content Marketing

Virtual Events & Content Marketing

April 21, 2020

A virtual event isn’t just a moment in time. It’s an important part of...

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Taking Your Physical Event Virtual

Taking Your Physical Event Virtual

April 2, 2020

Transcription: Ashley McGinnes (00:07):  Hi there. My name is Ashley and I'm a producer over at Cramer, and I am really excited to welcome you guys to our new web series, Cramer On Demand. It's six episodes featuring practical insights about virtual events that answers the number one question that our clients keep asking us, how do I keep my customers engaged when everything is going online? Today we'll be speaking with Rich and Ann to help you understand this current landscape. Thanks for joining us. So Rich, a lot of our clients are canceling their live events. What are we saying about virtual events and the alternatives to them?  Rich Sturchio (01:10):  A virtual event is a great way to keep in touch with your clients and your employees now, and there are literally hundreds of technologies available. There's tech that tries to emulate a real event, to simple video conference calls and then everything in between. We of course have our favorites that have worked well for us. But the important thing to remember is that it's not just about making your event virtual. That's relatively easy nowadays. It's about making it good.  Ashley McGinnes (01:39):  How does someone make it?  Rich Sturchio (01:41):  Well, we look at the five elements of a virtual event, so strategy, content, platforms and technologies, execution, and of course, analytics and we approach the strategy just as we would at a live event. We keep in mind the goals, the attendee experience, the outcomes we want and how technology fits into that. But then from a content and execution perspective, we like to think of it as a network broadcast like a Good Morning America. It needs to be informative, but it also needs to be entertaining. We need people to want to watch.  Ashley...

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Hidden Gems Award Winners Event Marketer

Hidden Gems Award Winners

November 4, 2019

    Winners of Hidden Gems have been named!  This brand new award program,...

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Experiential Marketing Summit

EMS 2019 Reactions

May 18, 2019

The Experiential Marketing Summit 2019, the three-day conference for event industry professionals, concluded in...

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Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

May 14, 2019

Event Marketer, the industry’s leading source of information for strategic brand-side event marketers and...

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