Event Strategy

The playbook for achieving goals and executing event success.

Hidden Gems Award Winners Event Marketer

Hidden Gems Award Winners

November 4, 2019

    Winners of Hidden Gems have been named!  This brand new award program,...

Read More
Experiential Marketing Summit

EMS 2019 Reactions

May 18, 2019

The Experiential Marketing Summit 2019, the three-day conference for event industry professionals, concluded in...

Read More
Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

May 14, 2019

Event Marketer, the industry’s leading source of information for strategic brand-side event marketers and...

Read More
What is the ROI of a Brand Experience

What is the ROI of a Brand Experience?

January 19, 2019

Today’s consumers are looking for strong personal connections with the brands they support. As...

Read More
Why Experience Designers Are the New Event Planners

Why Experience Designers are the New Event Planners

August 11, 2017

Anybody living and breathing in the agency world for the past two decades knows...

Read More
The 4 Big Themes At Event Marketers 2017 EMS

The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit

May 10, 2017

The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...

Read More