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Event Strategy
Hidden Gems Award Winners
November 4, 2019 Winners of Hidden Gems have been named! This brand new award program,...
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EMS 2019 Reactions
May 18, 2019The Experiential Marketing Summit 2019, the three-day conference for event industry professionals, concluded in...
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Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events
May 14, 2019Event Marketer, the industry’s leading source of information for strategic brand-side event marketers and...
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What is the ROI of a Brand Experience?
January 19, 2019Today’s consumers are looking for strong personal connections with the brands they support. As...
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Why Experience Designers are the New Event Planners
August 11, 2017Anybody living and breathing in the agency world for the past two decades knows...
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The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit
May 10, 2017The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...
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How to Use a ‘Message Map’ to Create a Consistent Event Theme
February 15, 2017As every experienced event marketer knows, there are a million moving pieces with every...
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Four Ways to Engage User Conference Attendees
January 30, 2017Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...
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