Event Strategy

The playbook for achieving goals and executing a success.

Hidden Gems Award Winners Event Marketer

Hidden Gems Award Winners

November 4, 2019

    Winners of Hidden Gems have been named!  This brand new award program,...

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Secret Spaces, Group Media Experiences, and Designing Memory

EMS 2019 Reactions

May 18, 2019

The Experiential Marketing Summit 2019, the three-day conference for event industry professionals, concluded in...

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Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

May 14, 2019

Event Marketer, the industry’s leading source of information for strategic brand-side event marketers and...

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What is the ROI of a Brand Experience

What is the ROI of a Brand Experience?

January 19, 2019

Today’s consumers are looking for strong personal connections with the brands they support. As...

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Why Experience Designers Are the New Event Planners

Why Experience Designers are the New Event Planners

August 11, 2017

Anybody living and breathing in the agency world for the past two decades knows...

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The 4 Big Themes At Event Marketers 2017 EMS

The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit

May 10, 2017

The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...

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How To Use A Message Map To Create A Consistent Event Theme

How to Use a ‘Message Map’ to Create a Consistent Event Theme

February 15, 2017

As every experienced event marketer knows, there are a million moving pieces with every...

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Four Ways To Engage User Conference Attendees

Four Ways to Engage User Conference Attendees

January 30, 2017

Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...

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