The playbook for achieving goals and executing event success.
Event Strategy
Hidden Gems Award Winners
November 4, 2019 Winners of Hidden Gems have been named! This brand new award program,...
Read More
EMS 2019 Reactions
May 18, 2019The Experiential Marketing Summit 2019, the three-day conference for event industry professionals, concluded in...
Read More
Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events
May 14, 2019Event Marketer, the industry’s leading source of information for strategic brand-side event marketers and...
Read More
What is the ROI of a Brand Experience?
January 19, 2019Today’s consumers are looking for strong personal connections with the brands they support. As...
Read More
Why Experience Designers are the New Event Planners
August 11, 2017Anybody living and breathing in the agency world for the past two decades knows...
Read More
The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit
May 10, 2017The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...
Read More
How to Use a ‘Message Map’ to Create a Consistent Event Theme
February 15, 2017As every experienced event marketer knows, there are a million moving pieces with every...
Read More
Four Ways to Engage User Conference Attendees
January 30, 2017Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...
Read More