Insights

The latest news, trends, and insights in live and virtual event and experiential and content marketing.

Event Content Strategy

How Second Screen Technology Can Push Your Presentation to the Next Level

September 2, 2015

Let’s play out a scenario: You’re taking the stage to give an important presentation....

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Event Marketers and Theater Trends

Why Event Marketers Should Pay Attention to Innovations in Theatre

August 25, 2015

Theatre and event marketing have a lot in common: both tell stories in order...

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Why Is Gamification Effective?

Why Is Gamification Effective?

July 20, 2015

According to the Entertainment Software Rating Board, an estimated 67% of households in the...

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Event audiences

How to Reach the 4 Key Types of Audience Members At Every Event

June 12, 2015

In today’s content-driven world, the material that makes the most impact is audience-centric and...

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