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Driven by the boom of the experiential learning movement, meetings and events are placing increasing emphasis on providing immersive education opportunities via on-site activations to boost engagement and ensure attendees are connecting with brand messages on higher levels than ever before.
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eventbrite.com
Discover the latest event industry trends in this infographic using new data from more than 4,000 event creators from around the world.
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cramer.com
Event marketers are casting their ideal crowd to form lines outside their events and simulate word-of-mouth buzz.
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inc.com
One of the most prolific speakers (and writers and thinkers) around, Malcolm Gladwell, gives advice you might not expect in overcoming this number one fear.
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adweek.com
Good experiential marketing is taking Instagram optimization to the next level: it’s giving people a dynamic, fully-Instagrammable space in which to actually do something.
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thedrum.com
Advertisers can now snap up slots that fill up a users' screen when they're viewing content on YouTube's mobile app in a similar way to the ads served by the likes of Instagram and Snapchat.
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agencyea.com
Digital technology plays a huge role in both daily life and experiential execution. Brands must carefully plan events to ensure digital activations complement the physical space.
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skift.com
Eventbrite is different than most event management companies but that doesn’t mean that the wider event space won’t benefit from increased awareness of event technology as a growing and profitable sector.
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fastcompany.com
Simple decisions are best made using cold, hard logic. This way, we can work through the incremental steps that lead to an answer. But the same isn’t true for complex decisions.
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Content is getting harder for meeting planners. The next evolution in meeting content embraces dialogue that produces original, and sometimes unexpected, insights.
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