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The three types of brand messaging within your event space, how to blend in while making messages pop, and defining how much is too much when designing for visual impact.
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nbcnews.com
Packed with interactive features and social media appeal, pop-up exhibits have taken major cities by storm, allowing visitors to step into another world.
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adage.com
These experiences are meant to show off brand values in a non-threatening atmosphere that is as close as possible to actually being "cool."
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forbes.com
Here are 10 examples of customer experience innovation that transform the hospital to be more like a luxury hotel.
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entrepreneur.com
Experiential marketing isn’t just about impressing people. It’s about impressing people in a way that galvanizes them to impress others.
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livedesignonline.com
“Nobody has put AI behind the scenes (screens?) in an installation like this,” says Bob Bonniol of MODE Architectural.
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techcrunch.com
Combining nascent sensing, projection and visualization technologies in experiences and events that would delight and amaze.
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gartner.com
Widespread artificial intelligence, biohacking, new platforms and immersive experiences dominate this year’s Gartner Hype Cycle.
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marketingland.com
The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well?
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Reachable only on foot, the North Face’s mountainside tent was created to showcase collectible gear.
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How listening technology and the ‘ear space’ is transforming events.
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