Issue 78

Featured Story

4 Major Healthcare Marketing Trends At The Ad Club's Vital Signs 2018

Aetna, Shire, Cleveland Clinic, BCBSMA, and others took the stage at Vital Signs 2018 to share their insights on the latest in health & wellness marketing.


Must Reads

Three Reasons Why Health Care Marketers Must Focus On Patient Experience

With the assimilation of its B2B and B2C practices, health care has shifted from focusing on technical benefits to emotional ones, recognizing the patient at the center.


Putting Humans at the Center of Health Care Innovation

An alternative approach emerging at healthcare institutions worldwide is human-centered design and co-creation, a set of approaches that can accelerate and humanize healthcare innovation.


How To Build An Effective Hospital Brand Strategy

Here are the key factors you should consider to establish and maintain an effective brand strategy.


Pharma Mobilizes

Marketers continue to leverage the power of mobile devices, but have learned it's not all about the apps.


Fringe Ideas

5 Applications Of AI In Healthcare

Healthcare, being an information-filled and human-dominated industry is no exception to the list of institutions that are slowly opening their arms to the promise of AI's digital revolution.


Uber Launches Uber Health, A B2B Ride-Hailing Platform for Healthcare

Uber Health will let clinics, hospitals, rehab centers and more easily assign rides for their patients and clients from a centralized dashboard – without requiring that the rider even have the Uber app or a smartphone.


10 Breakthrough Technologies To Keep An Eye In 2018

Dueling neural networks. Artificial embryos. AI in the cloud. Welcome to our annual list of the 10 technology advances we think will shape the way we work and live now and for years to come.


Amazon Is Targeting Healthcare

Here's how existing companies can compete with impending disruption as Amazon enters the space.


Just Because

People Who Take Cold Showers Take Fewer Sick Days, Study Finds


In case you missed it...

Share Your Rare. Show You Care

Cramer honors Rare Disease Day 2018 and "shares its rare" by painting having our healthcare marketing team paint their faces the colors of the Rare Disease Day logo and take to social media.


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