Issue 74

Featured Story

How to Motivate Your Most Valuable Audiences

Once you understand who they are and what they want, here are three ways to curate an experience that caters to your most valuable audience's needs.


Must Reads

Community Management: A Social Media Expert Spills Her Secrets

Want to build your organization’s social media community skills? Try these tips from Convince and Convert social media lead, Christin Kardos.


12 Experiential Tour Programs from 2017

From Slurpee trucks to the "Paw Patrol" and beyond, brands of every stripe hit the road with a host of experiential tour concepts, strategies and targets.


Top 10 Meetings Innovations of the Year

M&C's annual look at the latest advances making waves in the meetings industry includes voice-activated hotel rooms, trade-show robots and more.


3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018

The experience economy is booming, the creative industries are putting dollars behind new capabilities—really, what more do we need to do but let the good times roll?


Fringe Ideas

The Next Big Thing in Event Tech 2018

What event technology stood out in 2017? And what’s the next big thing for 2018? See what some of the event industry's well-known tech experts have to say.


2018 Is Going To Be A Massive Year For Blockchains, The Tech Behind Bitcoins

You’ve heard of the surging alternate currency, but that’s just a peek at what the underlying technology will enable in the next year.


Generative AI: The New Power Tool For Creative Pros

Generative AI will drive the next generation of apps for autoprogramming, content development, visual arts, and other creative, design, and engineering activities.


Best of 2017: The Coolest Tech We Saw at Events

From facial recognition and augmented reality to holograms and biometrics, here’s how brands and marketers are incorporating new technology into their events.


Just Because

The Most Unexpected Cooking Hacks I Learned In 2017


In case you missed it...

Why Retention Marketing Is Key To Building Sustainable Communities

And how to win at retention marketing by way of brand experiences.


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