Issue 20

Featured Story

No Ordinary Client. No Ordinary Event. No Ordinary Pitch Deck.

When an iconic North Pole business approached us for help re-engaging its elf team, we knew we had to demonstrate our strategic and creative chops in a way we never had before. The result got us the job. And a whole lot more!


Must Reads

Ten Ways to Put On An Event People Love

Putting on an event: it’s a great way to build your audience and make a bold statement for your brand. However, making your event one that stands out can be challenging. What’s the secret recipe for putting on an event people love?


5 Tips for Leveraging Real-time Video to Build Event Buzz

As photos give way to video as the sharable medium of choice, event marketers are leveraging real-time content to build buzz-generating stories around their experiences.


The Top 10 Marketing Trends That Will Define 2016

Which marketing trends should you be prepared to follow? Here’s a look at the 10 marketing trends that will drive conversations and conversions in 2016.


Pantone's Color of the Year 2016: 12 Ideas for Using Rose Quartz and Serenity Hues in Events

For the first time, Pantone selected two “colors of the year.” For 2016, the selected hues are Rose Quartz and Serenity (a baby blue). Here are 12 ideas for using the pastel shades at events.


Fringe Ideas

The Pitch Deck for This Year's Most Jolly Event

Sometimes, Santa's elves don't really want to make a bagillion toys. We developed a plan to motivate them!


5 Ways to Transform a Single Event into a Buzz-Generating Viral Sensation

These five viral strategies, unveiled at EventTech 2015, show event marketers how to send their events on a buzz-building journey across the country, if not the world.


The 37 Best Websites To Learn Something New

These websites and apps cover myriads of science, art, and technology topics. They will teach you practically anything, from making hummus to building apps in node.js, most of them for free!


5 Trends That Will Change How Companies Use Social Media in 2016

Nine out of 10 U.S. companies are now active on social networks. The same overwhelming percentage of those are reporting seeing increased exposure as a result, and more than half say their social media efforts are boosting sales. So what’s in store for 2016?


Just Because

Goats Singing Christmas Carols Will Put You in a Festive Mood


In case you missed it...

The Four Types of Event Audiences

Knowing who your audience is, is the first step to making a lasting impression. These are the four types of audiences you're likely to meet, and need to think about catering to, at your next event.


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