Issue 113

Featured Story

Why Experience Design Should Drive Event App Selection

Those who design the event experience should drive the app selection process from broader, holistic view, and build the app's capabilities into the attendee’s intended journey. Here's how.


Must Reads

The It List: Recognizing the Top 100 Event Agencies

Cramer is honored to be listed as one of the top 100 agencies on Event Marketer’s 17th annual It List, for the fifth consecutive year.


Why Technology Isn’t Being Used to Track Engagement at Events

Ask nearly any event organizer about attendee engagement, and they’ll say it’s a top priority. Despite this, most have not invested in the right technology to track and analyze attendee behavior.


Fringe Ideas

Science Up Your Talks

Two decades of being a stand-up comic taught me a lot about giving presentations and the importance of getting – and keeping – an audience’s attention.


Neuroscientist: Walking Is 'a Superpower' That Makes Us Smarter, Healthier and Happier

In a new book, a neuroscientist digs deep into the brain benefits of just walking around.


Just Because

Samsung’s next foldable phone will bend into a square like a wallet

Despite the disastrous launch of its first foldable phone, the Galaxy Fold, earlier this year, Samsung is working full steam ahead on its next folding gadget, according to a report from Bloomberg. But there are several major differences between Samsung’s sophomore effort and its freshman Fold (which will finally be released this month).


In case you missed it...

Are Emotions the Best Measurement of Experiential Marketing?

Experiential measurement remains a hot topic. At Event Marketer’s Experiential Marketing Summit in May, the knee-jerk question asked after most case study presentations was, “How did you measure the experience?”


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