Issue 105

Featured Story

How Global Brands Are Building Leadership Teams with Adventure-Based Immersive Learning

In this interview (audio and text), we learn why bringing adventure to the ballroom works for building leaders.

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Must Reads

Event Marketer

What the Rising Cost of Consumer Attention Means for Event Marketers

Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but this proprietary framework wants marketers to focus on a different metric: quality of attention.

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Charged

Snap invented social media. Now it wants it back.

In Los Angeles last night, Snap held a glitzy "partner" event to show the world that it's still here—and that it's got things that it thinks everyone will want to check out.

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The Atlantic

How an App for Gamers Went Mainstream

Discord has become an indispensable tool for internet creators to connect with their fans.

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New York Times

How TikTok Is Rewriting the World

TikTok will change the way your social media works — even if you’re avoiding it.

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Fringe Ideas

Fast Company

Google looks at the mysterious ways design influences how you feel

At the annual Milan Furniture Fair, Google is staging an experiment in neuroaesthetics–or the science of how beauty affects our brains.

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JWT Intelligence

Rage Rooms. Smashing Rooms. SXSW 2019's Key Trends

Blood banks, smashing rooms and political fire were all present at a heated SXSW this year.

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JWT Intelligence

Stressless Tech

Cutting-edge responsive systems are tailoring travelers’ environments to their emotional states.

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MIT Technology Review

The 10 worst technologies of the 21st century

We all make mistakes sometimes.

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Just Because

Adobe has recreated the ad agency office of the 90s (complete with floppy disks and Rolodex)

Look inside an advertising agency straight out of the 90s, at a time when the office is gearing up to design and place the first ever banner ad.

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In case you missed it...

The Event Technology Landscape for 2019

While not as big as the 7,000+ vendor-strong MarTech Landscape, our popular Event Tech Landscape is back — and nearly twice as big.

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