There are many new faces in our sixth edition of our industry round up where you can get both a macro and micro view of every aspect of tech’s intersection with events and experiences.
The 2020 Event Technology Landscape is free for you to download, share, embed, print and wallpaper your office.
Navigating the Landscape
These categories are on a spectrum based on how they are serving. We start with solutions whose primary users are event professionals and we build out to solutions that focus primarily on the end users, our meeting, and event attendees.
This overall evolution of the event technology landscape is, in many ways, mirroring the changes happening in the broader marketing technology landscape. In 2019, we saw the big firms, like Cvent and Aventri, continue to expand their product portfolio through acquisition.
The event tech landscape’s big growth came as we made some big decisions on how we wanted to restructure and focus our landscape. We removed some formally strong categories, like Augmented Reality and Virtual Reality, as those categories now have their own large landscapes.
This, along with our additions and changes, resulted in an overhaul of the categories and providers included.
2020 Event Tech Landscape
- End to End full service event management platforms
- Event Apps
- Event Management Software
- Networking & Lead Capture
- Event Marketing Software
- Event Production Software
- Presentation Management Solutions
- Venue Sourcing
- Data Integration
- Employee Management for Events
- Attendee Tracking/Proximity Awareness
- POP (Point of Presence) — Check-in, Badging, attendee verification
- Event Internet/Wifi
- Audience Response: Polling, Q&A, Surveys
- Touchscreens & Kiosks
- Photo/Video Social Booths
- Chat Bots
- Device Charging Stations
- Digital Signage
- Attendee Feedback
- Interactive & Immersive Experiences
Presentation & Meeting Support
- Collaborative Meetings
- Interactive Presentations – BYOD
Networking & Social Media Event Apps
- External Communities
- Internal Communities
- Social Media Curation & Visualizations
- Social Live
- Production Tools
- Streaming Video Platform
- Virtual Event Platform
Who Is Missing?
Throughout the year, as the Cramer teams connect with new event technology providers and follow the new startup launches. Yet, with the speed of growth and the diversity of new providers, we’re sure to have missed someone.
Let us know who should be on our radar and potentially on next year’s landscape.
Check out our insight on Event Technology trends.