Catalyst

The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever. Take a look at the standouts of 2017.

IMEX Group predicts the coming year will see meetings focus more on participant needs.

The loneliness epidemic and tech backlash, membership driven business, the shakeup of the community technology ecosystem, and the maturation of the community professional.

Coffee has long been an offering in trade show booths to draw in and keep visitors, but some exhibitors are taking it a step further.

With industry brights including Corbin Ball and Michelle Bruno, QuickMobile presents predictions for meeting and event technology that will shape 2018.

The world of art, like everything else, has gone high-tech. Here are 5 brands leveraging digital art experiences to engage fans.

Eye-gaze technology and voice analytics are poised to provide an unbridled look into what attendees are focusing on and, perhaps, what they’re saying about your brand or product later on.

Facial coding has the benefit of providing insight into how people really feel, rather than how they say they feel.