Featured Story
The Event Marketer's Framework for Measuring Social Media Impact at Events
How do you know your event social media strategy is working? Follow this measurement framework for discovering and quantifying engagement and reach.
Must Reads
Catalyst Podcast Ep.2: Trends, Activating SXSW, and Account-based Marketing for #EventProfs
Learn about Material Innovations, Live Augmented Reality, and Biometrical Art, look back at the less obvious themes, technologies, and activations of SXSW 2017, and hear from ITSMA CEO and President, Dave Munn.
A Free Guide to Managing & Growing Your Community
Looking to launch a brand new community or want to take your existing community to the next level? This playbook features the deep expertise of community managers and experts spanning business-to-consumer, business-to-business and enthusiast audiences.
How We Created an Introvert-Friendly Event
These are the most important decisions we've made over the last 5 years to create an event that's fun and meaningful for introverts. (A Case Study of WDS)
Mass Audiences Are Becoming Participants in Events
With new technology and techniques, large audiences can participate with the experience on stage, and through interactions with each other.
Fringe Ideas
Why Engage With Your Eyes, When You Can Engage With Your Brain?
Introducing Brainwear. Now marketers know exactly what's happening inside the consumer's mind.
Fundamentals of Mapping Experiences
Companies are facing the need to deliver experiences with multi-layered solutions. Follow these principles for mapping experiences that build on your brand.
Using Technology to Make Events Immersive
Cramer shows off their newly designed offices while showcasing the technology that is being used to rock the event scene and discussing what's possible in the realm of shaping human experiences.
Facebook Makes 5 Changes To Video Metrics
Facebook is making five changes to video metrics in Page Insights, adding a couple new metrics and changing the way others are measured.
Just Because
In case you missed it...
Cramer to Present at the 2017 Experiential Marketing Summit (May 3-5)
Along with the former director for PwC and AT&T's innovation labs, Cramer's own Danielle Gorman will be presenting to close Day One of the largest conference on experiential marketing.