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What Makes a Great Event Website?
You're planning an event. You got the venue, the speakers, and the caterers. Your vendors are on lock. That's all great, but you can't forget to build the perfect website to promote and nurture your event and its audience.
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Terri Toennies, the executive vice president and general manager of ANSA Productions, shares how to manage—and embrace—event growth, rather than be overwhelmed by it.
How to Manage Crowds at a High Profile Event
What can event marketers learn from Pope Francis' historic stroll through Central Park? How to manage the mob at a large-scale, high profile, event.
What Makes the Most Effective Trade Show Booth?
Industry experts offer their thoughts on product-focused displays versus experiential designs.
Fringe Ideas
Tahj Mowry Dishes on the Latest in Virtual Reality Innovation
The former kid genius breaks down how this eye-popping entertainment innovation has rapidly changed the way we create and digest video content.
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How to Apply Lateral Thinking to Your Creative Work
When you unwrap all of the industry's buzzwords and euphemisms, history shows that creative breakthroughs all have one thing in common: they occur when people employ lateral thinking.
Identifying the Micro-Moments Within the Customer Journey
Mobile is changing how brands communicate with customers. Hear from McKinsey's David Edelman about micro-moments and how they fit into the customer journey.
Just Because
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The Three R's of User Conferences
User conferences are an important touch point for companies and their customers, but how can you make sure your audience is getting the most out of them? Follow the "Three R's."