Catalyst

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Issue 109 | May 30, 2019

Featured Story

B2E Marketing: Why You’ll See More At-Work Activations

Companies are engaging their most important audience— their own employees—at the office.

Must Reads

marketing-resource-directory.com

8 Ways Corporate Event Production Companies Elevate Your Annual Meeting

Event production companies, the best ones at least, are about much more than just lights and sound.

Inc.com

How to Deepen Your Customer Connection With Brand Activations

Want to connect with your customers on a deeper level? Done well, an activation can breathe new life into your brand in share-worthy ways.

Emarsys.com

5 Examples of B2C Brands That Are Experiential Marketing Masters

We’ll explore five of the best experiential marketing use cases, along with key takeaways for e-commerce companies of any size to take, learn from, and implement.

Learn.g2.com

40 Essential Experiential Marketing Statistics for 2019 and Beyond

What do these things have in common: pop-up bars, traveling buses, conventions, trade-shows, and seminars?

Fringe Ideas

Cnbc.com

Taco Bell is opening a hotel and resort

The Mexican fast-food chain is taking over a Palm Springs, California, hotel and resort in its latest move to recognize the brand’s super fans. The Bell is the brand’s latest appeal to its super fans, who can buy Taco Bell-themed apparel and have Taco Bell-themed weddings. Reservations open in June.

Thinkwithgoogle.com

The Future of Car Buying Is Online

In the past two years, watch time of “test drive” videos on YouTube has grown by more than 65%, marking a trend in online video consumption similar to the surge in electronics reviews and unboxing videos a few years ago. The future of car shopping is moving online.

Just Because

just because
Designboom.com

'Air-Mountain' by Aether Architects Is An Inflatable Pavilion

Located in Shenzhen, China, and designed by Aether Architects, ‘Air-Mountain’ is a multi-purpose pavilion created for 2019’s OCT Phoenix Flower Carnival.

In case you missed it...

Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

Cramer is proudly powering Event Marketer’s new award program showcasing the ideas and innovation found in the best small to mid-sized B2B events.

Newsletter B2E Marketing: Why You’ll See More At-Work Activations

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