Catalyst

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Issue 108 | May 19, 2019

Featured Story

Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

Cramer is proudly powering Event Marketer’s new award program showcasing the ideas and innovation found in the best small to mid-sized B2B events.

Must Reads

Cramer

EMS 2019: Key Trends and Takeaways

Our team just returned from the 2019 edition of Event Marketer's flagship conference, the Experiential Marketing Summit. Dig into our reaction and analysis of the event's biggest moments.

MarTech Podcast

Trends in the Experiential Event Marketing Industry (Podcast)

We just wrapped up Event Marketing Week on the uber popular MarTech Podcast. Listen into this five-part series to dig into the trends, strategies, and ideas driving this industry forward.

BizBash

What Do Millennials Actually Want From Brand Experiences?

A new study from event marketing software platform Splash found that millennials care about attractive invites, memorable swag, and personalized post-event offers.

Harvard Business Review

Why Every Company Needs to Think Like an Entertainment Company

Netflix and other media companies are not alone in seeing the future of consumption in the convergence of content, gaming, and interactive services. In fact, we would go further to say that every company in the future will need to think and act like an entertainer.

Fringe Ideas

The New York Times

Is Conference Room Air Making You Dumber?

A small body of evidence suggests that when it comes to decision making, indoor air may matter more than we have realized.

The Goods

Why You’re Likely Going to Hear More About Being “Sober Curious”

As more young people opt for wellness-oriented lifestyles, brands are offering more nonalcoholic products.

The New York Times

Can an Art Collective Become the Disney of the Experience Economy?

Meow Wolf started as a loose group of penniless punks. Now it’s a multimillion-dollar dream factory anchoring an “immersive bazaar” in Las Vegas.

Event Marketer

Sobering Up: Why Non-Alcoholic Activations are Trending

As consumer habits trend toward seeking a balanced, healthy lifestyle, event marketers are tasked with creating experiences for a health-conscious demographic. With the demand for these new environments also comes a new category that’s attractive to both the balance seekers and the clear-eyed folks: booze-free brand activations.

Just Because

just because
Fast Company

"Fine, I want this insufferable TV for millennials"

Samsung’s latest TV is set up to support regular content–but also smartphone-friendly portrait video.

In case you missed it...

ROX. ROI. The Return on a Brand Experience

Measuring brand experiences and their wealth of intangible returns can be tricky if you don’t know what you’re looking for. Luckily, we do.

Newsletter Hidden Gems from EMS

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