Cramer is proudly powering Event Marketer’s new award program showcasing the ideas and innovation found in the best small to mid-sized B2B events.
EMS 2019: Key Trends and Takeaways
Our team just returned from the 2019 edition of Event Marketer's flagship conference, the Experiential Marketing Summit. Dig into our reaction and analysis of the event's biggest moments.
Trends in the Experiential Event Marketing Industry (Podcast)
We just wrapped up Event Marketing Week on the uber popular MarTech Podcast. Listen into this five-part series to dig into the trends, strategies, and ideas driving this industry forward.
What Do Millennials Actually Want From Brand Experiences?
A new study from event marketing software platform Splash found that millennials care about attractive invites, memorable swag, and personalized post-event offers.
Why Every Company Needs to Think Like an Entertainment Company
Netflix and other media companies are not alone in seeing the future of consumption in the convergence of content, gaming, and interactive services. In fact, we would go further to say that every company in the future will need to think and act like an entertainer.
Is Conference Room Air Making You Dumber?
A small body of evidence suggests that when it comes to decision making, indoor air may matter more than we have realized.
Why You’re Likely Going to Hear More About Being “Sober Curious”
As more young people opt for wellness-oriented lifestyles, brands are offering more nonalcoholic products.
Can an Art Collective Become the Disney of the Experience Economy?
Meow Wolf started as a loose group of penniless punks. Now it’s a multimillion-dollar dream factory anchoring an “immersive bazaar” in Las Vegas.
Sobering Up: Why Non-Alcoholic Activations are Trending
As consumer habits trend toward seeking a balanced, healthy lifestyle, event marketers are tasked with creating experiences for a health-conscious demographic. With the demand for these new environments also comes a new category that’s attractive to both the balance seekers and the clear-eyed folks: booze-free brand activations.
"Fine, I want this insufferable TV for millennials"
Samsung’s latest TV is set up to support regular content–but also smartphone-friendly portrait video.