Catalyst

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Issue 102 | February 23, 2019

Featured Story

Why You Need To Stop Overthinking Live Social Video

From increasing your audience reach to promoting content and creating additional streams of revenue, here are some of the most compelling reasons to get off the fence and dive into the wonderful world of live streaming.

Must Reads

northstarmeetingsgroup.com

5 Live Video Tools for Executives

With the launch of the brand-new LinkedIn Live, managers have new ways to connect with remote workers and clients.

demandgenreport.com

4 Tactics Driving Event Success At All Stages Of Planning

Multiple research reports indicate a rise in event marketing spend and success, while event technology vendors have built a strong presence in the B2B martech landscape.

eventmarketer.com

How Gender Differences Inform Attendee Motivation

Attendee motivation, learning objectives and perceived ROI of b-to-b exhibitions can vary depending on your gender, according to a new b-to-b survey from the Center for Exhibition Industry Research.

digitalmarketer.com

Big Money From Small Marketing Events

If you’ve been afraid that running live will drain your marketing budget or finances, or you feel you have to put on a huge spectacle for it to be worthwhile, then this article will be extremely helpful to you.

Fringe Ideas

techcrunch.com

Linkedin Debuts Linkedin Live, A New Live Video Broadcast Service

This week, the company is launching live video, giving people and organizations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large.

wired.com

AR Will Spark the Next Big Tech Platform

The mirrorworld doesn’t yet fully exist, but it is coming. Someday soon, every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld.

blog.tito.io

A 9-Part Competitive Analysis Framework for Event Organizers

One of the biggest wastes of energy in modern business is being jealous of your competitors' success.

bizbash.com

7 Tech-Based Team-Building Activities

Consider these options that combine modern technology with old-fashioned teamwork.

In case you missed it...

Episode 16 - Coffee

When considering adding fuel to your experience, consider coffee as an event in and of itself, rather than a simple food and beverage add-on.

Newsletter Stop Overthinking Live Social Video

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