Measuring brand experiences and their wealth of intangible returns can be tricky if you don't know what you're looking for. Luckily, we do.
The 15 Most Innovative Meetings
Shining a spotlight on the most forward-thinking conferences, expos, and other gatherings over the past year.
Growing Brands By Empowering Communities
Communities come in every shape and size. In working with support professionals, we’ve honed in on five keys for driving community forward.
The Next Big Thing in Event Tech 2019
What was important in 2018 and what will be the next big thing over the coming year? Some of the event industry's top event tech experts weigh in.
Mastering the Art of the Email to Drive Event Attendance
Email is a major asset in every event marketers tool kit. However, with all the buzz and growth around social media, it can sometimes not receive the attention that it deserves.
This is How to Build a Viral Brand Event
Designing a viral event is not as easy as it sounds, but there are tactics you can use to improve your chances.
5 Macrotrends Affecting Today’s Attendees
“The Future of Meetings & Events” reports on five global macrotrends, how they are affecting the expectations of attendees, and how planners can recalibrate to adapt.
Amazon's Vision for the Future of Health Care Is Becoming Clear
Amazon might take its time getting into new industries. But whether it's online retail, cloud computing or groceries, its vision is typically ambitious. Now, it's health care's turn.
CES: Tech Trends #EventProfs Should Watch in 2019
What do #EventProfs need to know about the show that attracts business and thought leaders from around the world, and what tech should you be watching in 2019?