In 2020 the world went into lockdown and events went full virtual. Communication technology was pressure tested in real-time, audience expectations shifted, and a LOT of learning happened in a very short time frame.
Now, as event professionals are starting to plan the return to in-person events, many people are looking to retain the best aspects of virtual programming and integrate them into their upcoming in-person shows. But it’s not nearly as simple as mashing the two experiences together; knowing what aspects of live and digital events to include, exclude, and modify, requires specific knowledge.
As leaders in both the live and digital spaces—and two companies that worked around the clock during the early stages of the pandemic to help their clients make a successful transition to virtual—Bizzabo and Cramer were uniquely qualified to offer insight on what the future of in-person and virtual events could look like.
So, we joined forces to co-host Agents of Hybrid.