Chief Executive Officer
Three words bring Tom Martin to mind: vision, family, and hockey. In 1982, Tom bought Cramer Electronics’ video equipment sales operation. Over the next 30 years, Tom has had the vision to grow the business to include corporate events, interactive media, internet design, web casting, print, and design services. He even saw how to turn a 70,000 sq. ft. warehouse into Cramer headquarters and New England’s premier production and design center. As CEO, Tom has the executive oversight of all operations, helping us serve a wide variety of regional and global clients.
At the heart of it all, Tom Martin is a devoted family man. He and his wife June celebrated 50 years of marriage with their six sons, daughter, and 21 grandchildren.
And now for the hockey. While a student at Boston College in the 1960s, Tom was twice honored as a First Team Ice Hockey All-American. A BC Hall of Famer, his hockey jersey was retired and hangs from the rafters at Conte Forum. Tom was a member of the 1962 USA, Bronze Medal World Hockey Team, and in 1964 was Assistant Captain of the Olympic Hockey Team. Tom is an avid golfer and in 2003 he won the New England Senior Amateur Title. In 2005, he received the Lou Lamoriello Award, which recognizes a former college hockey coach or player who has distinguished himself in his profession after college.
Vision. Family. Hockey. The perfect hat trick.
There’s a canvas director’s chair in Rich’s office—just the right metaphor for someone who leads Cramer. In his 25 years at Cramer, Rich has been key to the development of the company from a video production house to a fully-integrated marketing solutions agency.
His extensive knowledge of and passion for lighting, video, audio, and show control has helped Cramer in its quest for more and varied applications of art and technology. He has directed hundreds of television commercials and corporate programs, and has traveled the world producing corporate events and tradeshows. This is a man in constant motion.
Needless to say, that canvas chair doesn’t get a lot of use.
Executive Vice President, Solutions
In 1997, as he was about to graduate from the University of Pennsylvania, Darren and some fellow Penn students founded DNA Creative Design, one of the first full-blown interactive agencies. Darren still has that start-up drive. Only now he channels it into integrating the latest digital capabilities and emerging marketing trends for Cramer clients.
Darren brings more than a decade of interactive, technology, and strategic experience to Cramer from diverse industries around the globe. He served as COO and Partner at InterMedia Interactive Solutions-a technology solutions company where he worked with clients including Callaway, Pfizer, Pharmacia, Aventis, Coke of Philadelphia and Shiseido Cosmetics. Darren was also the Head of Global Interactive Marketing and Business for PUMA.
Executive Vice President, Operations
Tim’s office sits right in production…just where he likes it. As Operations EVP, he oversees all logistics and budgeting for client events produced all around the globe, including bids, proposals, negotiations, and production requirements. Tim is also charged with hiring and maintaining an elite staff of seasoned event production professionals.
Tim began as Cramer’s Controller and soon expanded into Account Management, working with some of Cramer’s largest event clients. As Executive Vice President of Operations, Tim manages all operations groups within the company and continues to serve as Cramer’s lead sales contact for our largest event clients.
Prior to joining Cramer, Tim served as Fund Management Assistant at Putnam Investments. He holds a Bachelor of Science degree in accounting from Merrimack College.
Julie Walker, RN
Executive Vice President, Corporate Development
Julie Walker oversees our internal operations, ensuring all of us at Cramer are positioned for success. Julie is responsible for a wide range of duties that leads to the health of the entire organization, providing exceptional leadership and effective management in all areas of staffing and personnel, administration, corporate planning, and communications.
She is also a key member of Cramer’s healthcare practice. In that role, she has worked closely with EMD Serono, Inc. and Pfizer to lead out strategy, creative, and execution for the MS drug, Rebif®, helping to take the brand from launch to a market-leading and mature brand. Julie has also been involved with recent successes for Covidien and Merck. Beyond her work in healthcare, Julie plays an integral role as part of the senior leadership team for Account Services.
Julie began her career as a registered nurse. Fast-forward to 2012 and you can still see qualities from her clinical past… a command of complex issues and technology, empathy, and attention to detail. And these same qualities inform Cramer’s success with our clients.
Executive Vice President, Business Development and Account Services
Ann is best known for understanding marketing challenges and helping our clients navigate the best solutions online and offline. As leader of our growth and account service teams, Ann helps clients discover and define measurable campaign-level marketing communications strategies that engage audiences and drive results. In her tenure at Cramer, Ann has had direct experience selling and managing Cramer’s integrated services to Fortune 500 clients and has led a variety of programs, including brand development, product launches, demand generation, and sales enablement.
Executive Vice President, Managing Director
T.J. has a saying. “We build our reputation and grow our business one program at a time.” It’s that sense of immediacy, while keeping an eye on the big picture, that has shaped his leadership at Cramer.
T.J. brings over twenty years of sales and marketing experience to his role as Executive Vice President at Cramer. He helped spearhead the company’s growth into all marketing media, while keeping a primary focus on customer service. His extensive knowledge of the industry is important as he oversees and works with the account service and strategic teams to develop marketing solutions that help clients achieve their business objectives. He is instrumental in continuing to build the company’s core solutions in brand development, product launches, event marketing, customer acquisition programs, sales and product training.
T.J. received a Bachelor of Arts from the Carroll School of Management at Boston College and has completed business and management training at Harvard Business School. He is active in the Boston business community, including the Boston Ad Club and MIMC organizations. T.J. is also very involved in his local community, and coaches a championship girls’ ice hockey team.
Senior Vice President, Creative Services
There’s a yin yang about Derrick. He has lived on both the client side (at University of Phoenix and Staples) and the agency side (at Jack Morton Worldwide, Mullen and Digitas). He’s equally balanced in left-brain and right-brain thinking. And he is the creative force that drives excellence in both our event and digital work. As Senior Vice President, Creative Services at Cramer, Derrick uses this quality to help the creative team develop brand stories grounded in fact and emotion. These are the stories that sell.
As creative lead for Jack Morton Worldwide’s Boston office, he drove experiential marketing for SUBWAY, Monster, and Fidelity Investments. With Staples, Inc., he grew the capabilities of the in-house creative department. At Mullen, he managed the creative direction of top interactive accounts including Nextel and GM. At Digitas, Derrick strengthened top brands including L.L.Bean, Seagrams, Kraft Foods, Disney Interactive, and Pontiac.
A graduate of Boston College, Derrick lives in Hopedale, MA with (and we love this fact) his junior-high sweetheart Debbie and their four children.
Senior Vice President, Finance
Greg is responsible for our financial planning, accounting organization, insurance planning, and legal matters. Greg provides extraordinary leadership to his team, balancing the support of our internal teams and our external clients.
In addition to the financial responsibilities for the company, Greg oversees all of our real estate properties and projects. His fingerprints are on much of the look and feel of our spectacular 75,000 square foot facility, as he has helped manage several phases of construction projects throughout our 17 years here in Norwood. Greg joined Cramer over 20 years ago and has seen the company grow from a video production company into a large sophisticated Event Production and Digital Marketing agency. “To see where we have come over the years has been awesome. It has certainly been a great challenge, but truly a group effort. Everyone brings something different to the table and I believe that diverse thinking has helped us accomplish things we could have only dreamed of back in 1991.”
Greg is a proud graduate of the Leeds School of Business at the University of Colorado Boulder and like everyone at Cramer is very active in the community. Greg and his wife Ann Marie have two children, Billy and Renee, who all enjoy golfing, skiing, and anything outdoors.
Vice President, Group Manager
With nearly 20 years of experience in ad agency and corporate communications business, Julie brings to Cramer expertise in operations management, organizational strategy and a track record of growing and evolving businesses. Julie leads the Digital Marketing Project Management Organization for Cramer and oversees the team in their management of tactical execution and delivery.
Prior to Cramer, Julie was Chief Operating Officer for evoke interaction, a Huntsworth Health agency. Her experience with evoke included leadership of the financial and delivery operations for the agency’s offices, and development of teams and talent. Julie’s prior Boston experience has included leadership of the Boston office of Broadstreet, a digital marketing and live event agency. She was also a partner at Cosmic Blender, a digital agency specializing in corporate storytelling for marketing and e-learning initiatives. Her experience working with teams across industries includes healthcare, technology, hospitality, and financial services.
Julie is a graduate of Boston College. In her spare time she enjoys playing with her two small children, and hopes to learn karate soon to keep up with them.
Senior Vice President, Event Services
Chris with his team is recognized as one of the best in the business when it comes to Corporate Events. He supervises the engineering on all major events, supports the staff before and during the actual staging of the event, and ensures the high quality and devotion to detail that makes all Cramer-managed events unqualified successes. They continue to push technology and continue to receive rave reviews from clients, presenters, and speakers because of their “work with” attitude and composure under pressure.
Chris has over 25 years of experience working on large presentations in almost every major city across the United States as well as international. His unusual combination of creative innovation and problem solving techniques assures clients that perfection is an attainable ideal – thus, the loyalty and return rate of such major event clients as Bayer, Zurich, PricewaterhouseCoopers, Hexagon and CTAM.
Vice President, Strategy, Business Development & Account Services
David is a creative, a strategist, a technophile, a storyteller and a marketer. He looks at your brand’s story, who you are trying to tell it to, and how to bring it to life in the digital realm. David knows that digital isn’t about technology. It’s about you. It’s about your audience. It’s about connection. It has to work. And it needs to produce results. Sometimes brand loyalty. Sometimes engagement. Ultimately dollars and sense.
Vice President, Technology
At Cramer, we’ve found real innovation comes from driving solutions with business strategy and creative vision. Technology is a natural enabler to realize that vision. Steve Adams is responsible for defining Cramer’s technical vision and operationalizing efficiencies through innovation and proven methodologies.
Steve is a proactive leader, solving small problems before they become major hurdles to the success of a project or account. His team is focused on quality, and exceeding expectations, whether the end deliverable is a simple HTML email, an enterprise web application, a cross-channel Marketing Campaign, or a system integration.
A graduate of Hamilton College, Steve spent five years as a Java Software Engineer and Technical Lead with Digitas, where he consulted for clients such as AT&T, FedEx, and General Motors.